On September 5, 2026, a "Science Communication" workshop brought together “Research Ambassadors” for a hands-on and interactive event, where they learned to transform complex scientific topics into clear, accessible and engaging narratives for the general public. The event, organized by AO InfoGroup and hosted by the Academy of Sciences of Moldova, was held as part of the Sci-TRUST project “Fostering trust in science: European Researchers’ Night”.

The workshop was led by Mădălina Cocea, a science communication specialist at the Technology Transfer Center of “Alexandru Ioan Cuza” University in Iași, with over 20 years of experience in science communication, training researchers to engage with the media and organizing science events for the public.

At the opening of the event, Academician Ion Tighineanu, president of the Academy of Sciences of Moldova, welcomed the participants and spoke about the importance of scientists communicating their research directly. In the context of the rapid spread of misinformation, researchers play a crucial role in clearly and responsibly explaining scientific findings and in strengthening public trust in science.

Over the course of four hours, the “Research Ambassadors” worked on aspects directly applicable to interacting with a non-specialist audience: why it’s worth communicating research, who you’re addressing, how to clearly explain a complex topic, how to avoid jargon and how to adapt the message for different channels. A significant part of the workshop was dedicated to the difference between a presentation for fellow researchers and one for the general public. Participants explored ways to create an engaging presentation and practiced presenting their own research in a concise and accessible manner.

In a warm, open and productive atmosphere, the interactive format encouraged participants to immediately test the discussed techniques. The practical exercises, feedback and concrete examples made the workshop an experience that is directly applicable to their communication work.

As part of the “Researchers at Schools” program, “Research Ambassadors” will introduce students to their own scientific fields, facilitate meetings and visits to research laboratories and help bring research closer to educational communities.

Following the workshop, the researchers will go to schools better prepared to transform complex concepts into clear, accessible, and engaging messages - one of the foundations of an authentic dialogue between science and society. The Researchers at Schools program aims to bridge the gap between research and education, stimulating young people’s interest in science and careers in research.

The project Sci-TRUST “Fostering trust in science: European Researchers’ Night” is funded by the European Union program for research and innovation Horizon Europe, grant agreement Nr. 101305415.